More food for thought: Marketing Contemporary Music (article by Greg Sandow in the New York TImes; click link to view entire article).
The article's final paragraph seems to summarize the author's thesis:
Should we be trying to educate the classical music audience...? Why talk as if there's something wrong with it [contemporary classical music], as if it has a disease that needs curing? Instead, let's arouse it, excite it and draw new people to new kinds of artistic musical events. That way, even large institutions might renew themselves and heal the split between contemporary classical music and the rest of the arts.
What do you think?
If you like Mr. Sandow's writing, please check out some of the many links to his other articles on his home page.
Final Recital of the Final Piece
4 years ago